7 marketing trends to help you DOMINATE social media in 2020
Of all the marketing spaces that exist, social networks are
the ones that change the most every year, and they change drastically. And
look, if you are going to follow the advice of a year or two ago, it will not
really work in the future. Today I'm going to break down seven marketing trends
that will help you master social media in 2020.
1. Stories
So what is the first big change? It is, Stories, they will
continually grow.
According to Hootsuite, 64% of marketers have already incorporated
Instagram Stories into their strategies, or plan to do so. So you really need
to get into Stories.
Even YouTube has newly added Stories to its platform. And it
will be something predetermined in all the social platforms that arise, even in
the new ones that emerge that have not yet been launched, they will all be in
Stories. So be sure to take advantage of them, and you can use the same story
for all platforms, so it will be more efficient for you.
2. Niche platforms.
The second trend, niche platforms are going to take off.
Look, Facebook is great, Instagram is great, they have
dominated many of the social channels in recent years. But platforms like
TikTok is taking off at record rates for youth communities.
Trading platforms like LinkedIn work very well for the B2B
category or the business world. All of these niche platforms are emerging. Some
of them are old, some of which you have heard of, but more people are actually
entering these niche communities.
Like Pinterest, it is perfect for interior decoration,
and really good if it targets female demographics. So you should look at these
niche networks, and not just kick them out and say, oh no one on Pinterest,
it's not that popular. It remains a multi-million dollar publicly traded
company.
If you are not paying attention to these specialized
channels, you will not do well. And here's the thing, if you've already created
content for one of them, you can reuse that content and post it everywhere,
right? Just watch all the channels out there.
3. New impulse for social commerce.
The third trend, there is new momentum for social commerce.
Look, in my ad agency, we have a lot of people talking to
us, saying, "I'm doing e-commerce, I was doing really well" in Facebook
ads and Instagram ads, "now we want to get into ads for Google ".
This is the opposite, years ago it used to be people like "I started with
Google ads", now I want to understand.
Facebook. "People are now starting with Facebook and
social ads, because social commerce is so big when it comes to Instagram. There
are all these companies built on Instagram and social media.
4. Augmented reality.
The fourth trend, augmented reality, will be more frequent.
Now, these things haven't taken off yet, but you see
Snapchat is really pushing a lot on this, Facebook is pushing a lot on this,
and while it's not fully there, it will become increasingly popular in the
future.
5. Increased regulatory control.
The fifth major trend is an increase in regulatory control.
Look, there is so much private information that we are all
concerned, we bet the government will step in. Therefore, you need to be more
careful about the data you are collecting, what you are collecting about
people because the last thing you want to do is break any of these rules. And
it's not just country by country, now in certain regions, like the United
States, each state has its own rules when it comes to privacy.
6. Adoption of technology.
The sixth trend, technology adoption will take off.
Now we are in a role where the video is everything. Video will
become more popular than text-based stuff, everyone will want video-based
content, because they have these mobile devices, and they have these broadband networks that are coming to their place, where videos happen so fast it's just
going to become the norm.
7. Video content.
And that brings me to the seventh trend. Video content will overrule
any other form of content.
If you have text-based content, you've already found it on
Facebook, it doesn't work as well as video. But it's not just Facebook, all the
other networks from LinkedIn to TikTok, for those who want live video, all this
will take off.
7 marketing trends to help you DOMINATE social media in 2020
Reviewed by Admin
on
May 10, 2020
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